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How many products do you know where most of their ads were an initial announcement to the world, vs. how many are throwing up ads constantly just to fight back the flood of other ads?

And requiring money is often bad too. Many very good products just don't profit enough to afford mountains of marketing.



Ah, right. That's a good point. We have to consider the other arm of the counterfactual. Against his companies that can't launch because they can't get an audience, we have to compare the companies that can't launch today because they can't afford to buy an audience.




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