On: The secret of Groupon’s success is … good writing & Email?

[il]

I don't think you know much about copywriting if you say that.

I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and landing page design, and they split test everything fanatically.

That's the real secret to their success- constant iteration and improvement. They're one of the few American companies to truly master kaizen, and the results are easy to see.

[rlander → il]

"Groupon has fantastic clear , benefit-driven copy and landing page design , and they split test everything fanatically ."

Care to provide us with references or examples?