On: Go's New Brand

[chrisseaton]

What is the 'Make my logo bigger cream' video satirising? Is it a common reaction from clients of design agencies to ask for the logo to be bigger?

[wiremine → chrisseaton]

It is (in my experience), although that's not the point.

They are satirising how clients tend to destroy good designs with bad feedback.

[chrisseaton → wiremine]

Maybe the clients know more than the designers about what their requirements are?

[wiremine → chrisseaton]

Sure, you would hope so.

The problem is all in communication:

1. Communicating the requirements with enough clarity to enable the designer to translate those requirements into creative.

2. Communicating constructive feedback to adjust the creative.

The most productive exchanges are when the client understands the creative process.