Come on now. This isn't some grand scheme to appeal to all of those social justice coders out there.
If you're in charge of a huge for-profit online community and your only source for demographic/marketing/public image information is your existing user profiles, you should probably start looking for a new line of work. There are many ways that they could find out what people in different demographic groups think of their service without even looking at their membership database.
If you're in charge of a huge for-profit online community and your only source for demographic/marketing/public image information is your existing user profiles, you should probably start looking for a new line of work. There are many ways that they could find out what people in different demographic groups think of their service without even looking at their membership database.