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Eh, a billion dollar company has a marketing department that said they should go for a second try of this.

They probably studied it, asked customers to try it, etc...

Lets see what a billion dollar company comes up with. If nothing else, it pushes innovation a little forward.



I'm guessing that this isnt the case. I'm guessing that it's yet again another instance of Evan Spiegel believing he knows what customers want the best despite evidence indicating otherwise.




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