It really depends on how it's done. Some sites, like Wired, tend to give you a short, one or two sentence abstract of the article so you get the general gist. If it piques your interest you can click through for the real meat. I'm okay with this. They have a paywall after you read more than some amount per month, and I believe they have a special subscriber RSS feed with full text. So this solution seems like a good way to both respect my time (by only inducing me to click into stories I want to read) and maintain the value of their subscription.
Other sites, like Slate, are more annoying. They write headlines and opening paragraphs that are "Slate-pitches" that are trying to goad you into clicking. These I have no patience for and eventually unsubscribe from after my fourth or fifth click-through to a thoroughly boring article.
Other sites, like Slate, are more annoying. They write headlines and opening paragraphs that are "Slate-pitches" that are trying to goad you into clicking. These I have no patience for and eventually unsubscribe from after my fourth or fifth click-through to a thoroughly boring article.