Haven't read the article because it is behind paywall, but it is not that hard to stay away from Google if you really care for it.
Search - Use DuckDuckGo or startpage.
Use Fastmail or any other email provider that is not Google.
Watch Youtube videos without creating an account and clear out cookies regularly.
Use Vimeo or some other service to host your videos for private use.
Use Google Translate without a Google Account, and make sure you're not logged into a Google account in another tab or even the same browser.
Use Firefox instead of Google Chrome.
Google Adsense - Block ads using adblocker, Ghostery, and if you're up for it, use Adnauseum. Again, make sure to not leave a trace of a Google account in that browser.
Google DNS - Use your carrier's DNS or even better something like Quad9 instead. Keep changing it among the open ones if you dont want a single DNS provider getting all your history.
Android Integrations - Use iPhone :-) But, if you have something against Apple or dont like it, Use as plain Android as possible. Check if you can live without the Play store. Rooting?
GSuite - Use local Office programs with files living in Nextcloud or something.
Google Drive - Use Nextcloud instead.
Google Analytics - Adblock/Ghostery it.
Google AMP - Note sure what you reveal if you can avoid a Google account. Clear out cookies frequently.
The point being, do NOT use a Google account in the browser, clear out cookies as often as reasonable.
Search - Use DuckDuckGo or startpage.
Use Fastmail or any other email provider that is not Google.
Watch Youtube videos without creating an account and clear out cookies regularly.
Use Vimeo or some other service to host your videos for private use.
Use Google Translate without a Google Account, and make sure you're not logged into a Google account in another tab or even the same browser.
Use Firefox instead of Google Chrome.
Google Adsense - Block ads using adblocker, Ghostery, and if you're up for it, use Adnauseum. Again, make sure to not leave a trace of a Google account in that browser.
Google DNS - Use your carrier's DNS or even better something like Quad9 instead. Keep changing it among the open ones if you dont want a single DNS provider getting all your history.
Android Integrations - Use iPhone :-) But, if you have something against Apple or dont like it, Use as plain Android as possible. Check if you can live without the Play store. Rooting?
GSuite - Use local Office programs with files living in Nextcloud or something.
Google Drive - Use Nextcloud instead.
Google Analytics - Adblock/Ghostery it.
Google AMP - Note sure what you reveal if you can avoid a Google account. Clear out cookies frequently.
The point being, do NOT use a Google account in the browser, clear out cookies as often as reasonable.