I think the idea is that, if you have the original link then you would also be able to find the shorter link by simply clicking share on the page and use short product link generated by Amazon.
In practice, it is unlikely for anyone to share an Amazon link without having navigated to the page at least once. Given most sites have this option, it might seem silly to some that one suggests manually shortening the URL in the address bar instead of just clicking share.
How do you get your link out of https://www.amazon.com/Red-4TB-Hard-Disk-Drive/dp/B00EHBERSE... without using a tool?