Agreed. I neglected to add that this means they are really going after a small and ephemeral niche: those who want to spend more for more humane milk but still drink cows milk. Many people in that position may find themselves adopting a plant based diet.
That's something we need to be aware of and do everything we can to prevent. Humane animal products are even more unsustainable than stomach-turningly efficient animal products. The world population continues to shift toward a meat-filled American diet, and it would be catastrophic to meet the whole world's demand with old-fashioned farms where animals have outdoor space to roam and aren't loaded up with steroids and antibiotics, let alone the ecological costs of keeping the useless males alive.
