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Takeaways: 1. The IBM logo was iterated on. IBM clearly didn't love the first one and it was ugly. 2. The OS2 and NEXT logos are very similar. The clients wouldn't be happy if they saw them side by side like they're displayed on that page.


I remember seeing that OS/2 circle on books and boxes and it never even occurred to me that it was 'the' logo. It appeared as if a single (OS/2) circle was a unit applied indiscriminately.


Most of these are beautiful, but there are a couple that make me cringe... The Cummins one in particular (http://www.paul-rand.com/assets/gallery/identity/logo_cummin...) has a very MS Paint feel to it to my admittedly untrained eye.


You don't have an untrained eye; you've looked at logos all day long for your entire life. Some of this guy's work was great, and some of it was crap. The same could be said of a collection of any person's work.


>You don't have an untrained eye; you've looked at logos all day long for your entire life

That's like saying "you have had a body for your entire life, don't let any doctor tell you what's good for your health".

People can listen to music for their entire lives and still have crap taste.


Sure, but this is presumably just a small sample of his work that he's most proud of and has self selected.

It's interesting / surprising / puzzling to me that someone who has spent a lifetime cultivating his craft and presumably knows far more about design than I do would choose to showcase something that appears to me to be a total eyesore, which makes me think I might be missing something.


He's dead, so they weren't self-selected—they were just what he's done. He did other things than logos.


He really liked tilted squares, huh?


LOL, that Enron logo was pretty sweet!


I chuckled at that, too, but I have to admit: you could show me that tilted E and I'd recognize it as an Enron logo this many years later. Even scarred by infamy, it's a very memorable symbol.


I am sure the similarity with the E Corp logo in Mr Robot is pure coincidence (or maybe not) http://mrrobot.wikia.com/wiki/E_Corp


It even says so in the trivia section on that very page: "During an interview on Google, Sam Esmail, the creator of the the series, stated that E Corp's logo is actually the Enron logo."


Evil corp logo is definitely a direct reference to Enron logo


I like all the tilted square ones.


The Gentry Living Color makes me think of Google, the color palette, the g letter..


The Cabbages and Kings Catering one seems weirdly out of place.


I always liked the OS/2 logo, didn’t know why until now.




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