| ||Ask HN: Charging - When, how, and how much?|
27 points by matt1 on Sept 13, 2010 | hide | past | favorite | 25 comments |
|I've been building a web-based mockup tool called jMockups for the last several months and I'd like to get your thoughts on when and how to charge for it.|
I've asked several experienced members of this community whether I should charge from the start or wait and charge down the road and I've had mixed feedback. Those that say charge now say that I should establish from the get go that this is a high quality product worth paying for and that transitioning from free to paid is a pain (which from my own experience with previous sites is true).
Those that say charge down the road say that I want to get as much feedback as possible right now to make it a better product, that I'll get more inlinks and buzz because more people will try it, and that I'm in this for the long term so its not a big loss if I don't charge for the first few weeks.
The second issue: how much? Balsamiq is the clear leader in this space and their main product sells for $79. We don't have identical products -- theirs focuses on low fidelity whereas mine currently focuses on high fidelity mockups -- but there is a lot of overlap. I plan to charge per month and offer a free option for folks to try it. I find myself basing my pricing off of this $79 number ($7/mo = $84/year) and while I think thats something that a lot of folks would pay, some of the feedback I've gotten is that I'd be better off charging much higher... $20/mo on the low end.
I don't have enough experience to decide with certainty on either issue which is why I've been asking for feedback and I'd like to get yours too: charge now or wait and how much?
Applications are open for YC Summer 2021
| Apply to YC