It's probably less relevant than it was, due to Google's aggressive internal linking. Google now surfaces more and more information (sports scores, directions etc) without you having to leave Google. If you run a service competing with Google in one of these areas - good luck.
Similarly, AMP has kind of changed the game in terms of publisher traffic. Users seem to be assuming that results that do not appear in those carousels are more outdated / less relevant.
Similarly, AMP has kind of changed the game in terms of publisher traffic. Users seem to be assuming that results that do not appear in those carousels are more outdated / less relevant.