I think it's more like some people sitting around and wondering "What thing have they not made 'smart'/IoTfied?" and someone thought "Cock rings!".
> What does i.Con do with its data? Can I use it anonymously?
> Absolutely! All data will be kept anonymous but users will have the option to share their recent data with friends, or, indeed the world. You will be able to anonymously access stats that you can compare with i.Con users worldwide.
So they will definitely upload it straight to their cloud...