Value is becoming a major differentiator between the winners and losers. It's great that Optimist goes above and beyond with kick-ass content. Seems like it's working!
I wouldn't even just say 'value', but 'strategy' is becoming the major differentiator.
I was just telling someone today that there is a difference between someone who gives advice and someone who gives actual strategy. The latter is a blueprint, while the former is 'rah-rah' imho.
