That statistic seem cherry picked. Their competitors either sell absolutely tiny numbers of luxury watches or are basically commodities and operate with relatively thin margins.
Competition in this space with both volume and profit margin is what? Rolex?
Apple is basically a corporate behemoth that moved in next to the Mom & Pop boutiques.
Competition in this space with both volume and profit margin is what? Rolex?
Apple is basically a corporate behemoth that moved in next to the Mom & Pop boutiques.