Huh, interesting. I never considered pizza to be one of those markets that could be threatened by a franchise corporation.
I mean, I know there's Little Caesars that has their super cheap medium pizzas, but they're super cheap for a reason and pizza seems like one of those things people are willing to pay a little more for, because quality can vary quite significantly.
I think part of it is that people often buy pizza out of their neighborhood, so they want a name they know with menu items they can just recite... hence not only national chains but regional chains (e.g. Round Table in CA).
I would never have a chain food app on my phone just from a privacy-suck standpoint. For example, here are the permissions the Dominos app wants on Android:
This app has access to:
Location
- precise location (GPS and network-based)
Phone
- directly call phone numbers
- read phone status and identity
Photos/Media/Files
- read the contents of your USB storage
- modify or delete the contents of your USB storage
Storage
- read the contents of your USB storage
- modify or delete the contents of your USB storage
I mean, I know there's Little Caesars that has their super cheap medium pizzas, but they're super cheap for a reason and pizza seems like one of those things people are willing to pay a little more for, because quality can vary quite significantly.