Voting audience at the right margins across the right states might be just as important or more important than general audience numbers.
Young people famously just don't consistently get out to the polls in the way that much older people do. There might be a day when TV news just doesn't matter (it's certainly mattered little to me since sometime in the 90s), but it might take until the generation that grew up with the rise of the internet is approaching retirement.
Young people famously just don't consistently get out to the polls in the way that much older people do. There might be a day when TV news just doesn't matter (it's certainly mattered little to me since sometime in the 90s), but it might take until the generation that grew up with the rise of the internet is approaching retirement.