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I think the reason we behave like this is very simple:

"It's better to make A decision than wait forever to make THE decision"




Those aren't the options most people weigh. Obviously it's better to make a decision than spend an eternity contemplating.

But "making a decision" implies some amount of thought - some calculus for the choice. The article suggests that people don't automatically/naturally perform this calculus when acting. We just act. Do you think this isn't true? In my experience, it's very often true.




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