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This is the Ride Share Guy's false assumption:

"It’s important to understand that traffic is rarely an issue when I’m going to and from the airport, as I’m usually doing it in non-peak hours. So the part of the cost having to do with time shouldn’t fluctuate by more than a few dollars."

The time has a very large impact on the price, because morning is when demand is commonly the least elastic (people need to get to work)

Uber is not "ripping off frequent riders", it's charging more for trips where riders will accept higher prices. And now, the Ride Share Guy has ripped off Uber (and it's drivers) by publicizing a flaw in pricing.




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