It's worse than that, they're trying to guarantee profits for companies. Even though this is two titans fighting it out, the only people who benefit from an ultra strict copyright regime will be the people that can afford to fight it out in court. Everyone except people that hold shares in large companies will lose out.
As a shareholder in large companies I’m not sure I even benefit. The legal departments are going to have to have a bigger budget to deal with this, and new IP is going to be costlier to develop / buy / defend.