>Among the announcements was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products.
It specifically says "aggregated and anonymized" data, not personal data. Even then, I imagine with the Facebook backlash, this will be heavily scrutinized.
Did FB really give out personal data? In any case, do we even have an understanding of what is meant by anonymized data (when applied to specific datasets) anyway? I sometimes wonder if any of these firms could call it anonymized by changing the name on the profile to somebody's initials.
Yep, they really gave out the data. One example is "instant personalization" where Facebook partners would get full copies of Facebook user data including images, likes, friends, etc.
It was turned on by default without user notification.
https://marketingland.com/google-publishers-user-data-insigh...
>Among the announcements was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products.
https://doubleclick-publishers.googleblog.com/2017/10/buildi...