As a company why would you prioritize your developer's time on that? At best it sits low on the backlog. Your performance reviews aren't based on how much you make it easy for people to leave. The only way that stakeholders can drive behavior is if they actually had any power, but Facebook users don't sit on the board.
> As a company why would you prioritize your developer's time on that?
Because as a leader within the org you're watching the company's reputation and share value erode, and having them spend some time on those items would gesture to the community and world that you take the public's concerns seriously.
I'm sure they are already prioritizing developer time on many different privacy fronts, including auditing old apps to see what data they siphoned off. (As was implied by Zuckerberg's interview on CNN)
