it makes it obvious who will actually pay the tax - the consumers of the products
I'm not sure you understand how taxation works. Tax is always paid by the consumer, one way or the other. If the Government would show up on your doorstep one day and demand, in a single payment, all the money they suck out of you over the course of a year - directly or indirectly - as a lump sum, there would be a swift, brutal and extremely violent revolution.
I am not sure of the exact percentage, but I suspect that about 60 to 70% of our money eventually ends up with the Government. On top of that, our pension funds are being raided and drained, social services are in rapid and consistent decline since the 70's - not just direct social security, but also healthcare, education, safety and security, etc. Where does the money go? I look around, and pretty much the only place I see real, serious money flow into instead of out is war, or distracting people from all the money that is going into war.
"Does the number of warships we have, and are building, really put America at risk, when the U.S. battle fleet is larger than the next 13 navies combined — 11 of which are our partners and allies?
Is it a dire threat that by 2020, the United States will have only 20 times more advanced stealth fighters than China?"
We are all being played, and it is a game that has been played since the first caveman picked up a rock and brained the guy next to him for a better spot at the watering hole.
All taxes are paid by the consumer of the products, always. This is trying to fix the gap in taxes companies have to pay. Why does Amazon pay less taxes than a 3-person book shop? Do you deem that appropriate?
The reason it is not marketed as such is because it makes it obvious who will actually pay the tax - the consumers of the products.