Cambridge analytica is an investment of Robert Mercer. Mercer also donates to the Trump campaign. Steve Bannon headed the CA operation to collect user data from social media for the sole purpose of "gaming" the electorate system (ALL confirmed by the Canadian CA whistleblower). Kushner hired CA to work for the Trump campaign. CA admitted (on tape) they broke election laws and actively obstruct justice by not keeping evidence (paper trail). They also admitted they ran the "entire digital campaign" for Trump Campaign. Board of CA quickly suspends CEO as of today.
Mark currently getting away as an accomplice to the murder of our democracy.
I've posted a quote from this article below that details how Obama's 2012 campaign did practically the same thing Cambridge Analytica is being accused of. [1]
So data mining Facebook has being going on for a while, except that the MSM and Silicon Valley supported it because it favored Obama.
The use of analytics does not make it practically the same thing. The same couple articles about the Obama campaign keep getting posted on all the CA post that hit the front page even after they're shown to be different.
Mark currently getting away as an accomplice to the murder of our democracy.