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Poll: Do you think Facebook will have Zuckerberg give this account, or will they assign this task to some other Facebook employee? Feel free to explain your answer.

I'd guess it's more likely than not that Zuckerberg himself will appear.

The reason is simple: this is the nightmare scenario that privacy advocates have been talking about. It's a massive leak of personal data, which has been deliberately and seriously abused, and there is substantial evidence of profound implications going to the heart of our democratic processes.

It also happened just a few weeks before arguably the biggest shift in privacy law in the history of the EU comes into effect, and all of this is set against a backdrop of much increased public scepticism about both social networks specifically and big data hoarders in general, following a string of other worrying stories (some of which were about Facebook and some of which weren't, but that doesn't matter very much as far as public sentiment goes).

If this one is handled badly, it really could become an existential threat to Facebook's current very lucrative business model throughout the EU. And apparently it's already been mishandled on a previous occasion with the same parliamentary committee, so sending someone that isn't going to command the committee's confidence this time would be mishandling on a scale of pulling the pin and dropping the grenade at your feet.



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