Not really a waste of time if you have any news to share about your product. Not everything you post needs to be a great article, it can be an interesting feature you added or some details about a nontrivial change. If you have the blog and the news on the same channel (e.g. on the same RSS feed, etc), it'll presumably be likelier that the nice, detailed, intriguing actual blog posts will be seen by much more people, and you won't need to write too many of them to get people to read/backlink your blog posts.
My main mode for following anything online is to add a news RSS feed or a commits RSS feed if applicable to my feedreader. IDK how many people do it like me though, I guess, depending on the product, often the bulk of the customers will be using the prominent social media instead. Nevertheless having it there for the important news and the occasional blog post should not be that big of a waste of time.
My main mode for following anything online is to add a news RSS feed or a commits RSS feed if applicable to my feedreader. IDK how many people do it like me though, I guess, depending on the product, often the bulk of the customers will be using the prominent social media instead. Nevertheless having it there for the important news and the occasional blog post should not be that big of a waste of time.