Our chocolate chip cookies were like this. Toll House recipe, except: 1/2 white flour, 1/2 wheat flour; 1/2 butter, 1/2 shortening; double vanilla; extra chopped pecans. Although probably a big unmentioned determinant of quality is ensuring the cookies are consistently the right size relative to cooking time and temperature, which is difficult to describe; IIRC the bag just says "spoonfuls of dough".
