> Also, I am told by industry insiders, a “blockbuster” study on media performance in the UK is coming in the next few days. It will make the digital ad industry apoplectic and have them screaming.
Can't wait to see this one on hackernews in a few days. Is 2018 going to be the worst year yet for digital ads?
> Also, I am told by industry insiders, a “blockbuster” study on media performance in the UK is coming in the next few days. It will make the digital ad industry apoplectic and have them screaming.
Hard to take someone seriously when they talk like that. Also it's hard to take the publication seriously when they write nonsense like that. It sounds like local car company or mattress company advertising. "These prices are so low that it will have you screaming!".
> Is 2018 going to be the worst year yet for digital ads?
Worst year yet? Digital advertising has been growing by at least double digits for the last 10 years.
Digital ad spending is going to increase. It's where the young people are.
It might dip as the corporate elite try to control social media, but for it to have the "worst year yet", digital ad spending would have to drop by 99.99% of last year's spending to get to 2000s level spending. We already surpassed that the first week of january.
I don't think that's a fair way to measure "worst year yet". If your agency's sales drop by 20%, it doesn't console you to know that the industry overall is much bigger than it was in 2000.
> I don't think that's a fair way to measure "worst year yet".
Then what is? What were you referring to when you wrote "worst year yet"?
> If your agency's sales drop by 20%, it doesn't console you to know that the industry overall is much bigger than it was in 2000.
You didn't mention a particular agency. You mentioned digital ads in 2018. So that's what I responded to. Of course there are going to be winners and losers within any industry.
Can't wait to see this one on hackernews in a few days. Is 2018 going to be the worst year yet for digital ads?