Are you more in-line with Confluence, as a place to build a database of knowledge in the organization?
This is purely my opinion, so please take it with a large grain of salt. I'm not a fan of videos and won't last long enough on a site to sit through them unless I've arrived there from a referral (there is too much software out there that does the same thing, so time is at a premium). I'm more of a fan of descriptive workflow/image showing what the software does and keeps the value prop simple.
As an example, this marketing site impressed me greatly and I actually took the time to read through the different features as it was easy to follow and I didn't feel flustered by each of the feature explanations: https://www.contactually.com/how-it-works
My only gripe, there is no cohesive single blurb explaining how all these features fit together in a complete package. Their tagline at the top is weak, but visually they've nailed it.
Also, having to sign up for a demo kind of sucks and slows down the process of me getting to try out your product to evaluate if it meets my needs. I'd love for our industry to move towards a "here is a sandbox, have fun for a few minutes" model which would be completely painless for folks evaluating the tool. After a couple of minutes it could nudge you to sign up for a full trial account.
This is purely my opinion, so please take it with a large grain of salt. I'm not a fan of videos and won't last long enough on a site to sit through them unless I've arrived there from a referral (there is too much software out there that does the same thing, so time is at a premium). I'm more of a fan of descriptive workflow/image showing what the software does and keeps the value prop simple.
As an example, this marketing site impressed me greatly and I actually took the time to read through the different features as it was easy to follow and I didn't feel flustered by each of the feature explanations: https://www.contactually.com/how-it-works
My only gripe, there is no cohesive single blurb explaining how all these features fit together in a complete package. Their tagline at the top is weak, but visually they've nailed it.
Also, having to sign up for a demo kind of sucks and slows down the process of me getting to try out your product to evaluate if it meets my needs. I'd love for our industry to move towards a "here is a sandbox, have fun for a few minutes" model which would be completely painless for folks evaluating the tool. After a couple of minutes it could nudge you to sign up for a full trial account.