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Pieter Levels is the creator of:

  - https://nomadlist.com/
  - https://remoteok.io/
  - https://hoodmaps.com/
And he just broke €50,000/m a few days ago: https://mobile.twitter.com/levelsio/status/96802754410347315...



Yes, this guy is truly an inspiration. If you're a one person business, you will find this tweet very useful:

https://mobile.twitter.com/levelsio/status/93870716650815488...

(aka stop running after shiny new things and just do it!)


I think that's right. But there's a limit to what kind of business you can create with a single php file in 2018, and typically those spaces are pretty competitive.

Pieter's approach of what lead him to land on Nomadlist is I think where the value is - scratch your own itch, and do a lot of business experiments - don't spend more than a month or two on a business idea if it hasn't gained traction, move to the next one. Again, only works for some type of businesses.


And also, the main takeaway from his story (like so many other similar stories) is: build a community.

Really, his projects are interesting and all but "just ship it" is not enough, it has never been.


Just ship it works great if you have a unique mailing list with 100.000+ interested users. He had a hit with NL and kept building it from there; most of these businesses share the same target audience. Good for him!


No offense but Pieter Levels seems like a bit of a bastard, and you can see it in that thread. I don't pay much attention to him, but when I do come across his social media posts they're pretty off-putting. He's pretty successful yes, but €50k/mo is not exactly f-you money.


50k a month isn't f-you money? What???? What in the world is wrong with this place? My wife and I are combined pulling 10k a month. I can only imagine that I would need to come up with creative ways to actually burn through the other 40k.


It's certainly impressive for a one person company. Is that 50k a month profit though? I co-own a company that turns over a similar amount but you wouldn't be jealous of my bank balance.


He doesn't employ anyone, doesn't spend money on advertising and runs the entire thing in a PHP digital ocean server. Now you do the math.


I think he said in his recent announcement that his profit margin is ~90% before taxes, so definitely good.


50k a month is 600k

With a 90% profit margin and 30% taxes, 378k per year in bank.

Almost 1k/day

Not fuck you money, but that’s pretty solid. I remember getting paid 1k/month as my first Job.


You can also expense a lot more stuff as a business.


Not sure where I’m being a “bastard”? I answer most replies, many of them odd questions about tech stack when the whole point of the original tweet is that tech stack is irrelevant here.


You weren't being a bastard at all. That tweet shows several people telling you that you're doing it "wrong", and your responses were concise and kind. If anything, I think some of those people were being a little rude.

Can't argue with results. I don't personally care if you have one file with 4500 lines or 100 files with 45 lines. You have a successful and helpful business. Good job!


After re-reading that thread I can see why you were frustrated with the people arguing over minutiae. So I apologize for that.


Thanks!


I don't know what makes HN so civilised but it is great. An oasis of peace in the cesspit of the internet :)

Just had to add that...


Haha I agree, this happens nowhere else.


Frankly all the messages he has to put up with are plain stupid, so if he's being a bit of a bastard, rightly so. I just found about his websites, bookmarked nomadlist.com already. It's funny, to say the least, how people exaggerate taking some data from a database and spitting it out as HTML. The important bit here is the data and the presentation, nothing else.

WRT $50k/mo, for any sane person that's two times more-than-enough. If I could stably do $5k/mo from an app or website I'd be happy.


So I'm going to reply here because I think this is a good one (of the replies I've gotten) to express my thoughts a little bit more clearly:

1) I was wrong about what was going on in that thread. I sort of scanned it at first and saw that snarky "this is why I build companies and you do contracts" post and it rubbed me the wrong way.

2) The $50k (or €50k, im not sure which it is now) number is a lot, but given the way I originally interpreted the thread my initial reaction was more of one like "who does this guy think he is?"

3) I later went back over the thread and saw that people were being needlessly critical of a tiny webapp.

All that being said, I do agree with the replies that are being critical of my thinking here -- I just can't go back and edit it on HN!


Yeah, that sometimes happens, totally understandable. You can't edit after 2 hours, and I think that's too short of a window. After posting the comment you replied to, I saw you made similar clarifications elsewhere, where if you could edit you could've added a little "whoops" message under your original one.

I think it's the word you chose that brought it all on you though. Yet empathising with the way you interpreted the thing, I could've made a similar rant too, frankly.


Yeah I definitely used unnecessarily harsh language. Lesson learned: read thoroughly before being a jerk ;)


When it's $50k/mo revenue from business you built and do not need to needle with day in and day out, it absolutely is. Can you sit back and live off dividends from that? No of course not. You don't have Hollywood money or VC money but you sure as shit don't need to spend an afternoon polishing your resume for a day job.

If unemployed and broke is at one end of the spectrum and living off investment dividends is the other, this is 95% of the way there.


He's already his own boss, the whole point of f-you money is being able to tell your boss, "f you!"

That means you can either go for the lump sum or the annuity, either one gets you out from under The Man.


Yes exactly. Also why would anyone need more than $50k/m? Even if you have a family?


is that revenue or take-home profit?


Costs and tax goes off but my profit margins is somewhere from 80% to 90%. Mostly server, mail and map costs.


Not to mention he could probably have f-you money if he accepted an acquisition. So I would say that he is double smart for not doing that and continuing to build.


i dont think VC would be interested.


hey man i love my boss :).


Where do you live? I always find it fascinating how the same amount of money can be valued so differently by people. €50k/mo would absolutely be f-you money in my world.

Hell, €5k that's just about passive income(like Levels business are close to being) would set me free and change my life in ways I cannot describe.


$50k/month may seem not much to you but a lot of us earn much less. I would sign now to get 10 times less that figure for life. Besides, that amount is well above the necessary "critical mass" of money needed to make it grow by itself if carefully used: just resist the temptation to waste them immediately in new cars, luxury homes etc. That's the mistake most "rich quick" people (mainly sport players, top chart artists etc.) make when they believe that money will flow forever (it won't).


> €50k/mo is not exactly f-you money.

I f-you money is saying f-you to your boss, then yes it is. Even in the most expensive cities in the world. Hong Kong, SF


On more levels than just one. Take a look at the bottom right hand corner of one of his projects[0]. No publicity is bad publicity, but I'm certain that violates proper attribution for Open Maps. If it were Google Maps instead, I'm sure he'd have gotten a very suggestive letter by now.

[0]https://hoodmaps.com/ithaca


Oops! That wasn’t on purpose. I have “by @levelsio” on most of my projects on the bottom right corner: see https://nomadlist.com and https://remoteok.io.

I’ll try moving the map attribution to left tomorrow or move the “by @levelsio” box! Thanks for telling me.


Fixed now: https://hoodmaps.com. Moved to top right.


So he's a 1) bastard 2) off-putting and 3) not as successful as you want him to be.

C'mon dude. At least be consistent with your line of reasoning.


Yes I was wrong in that comment. I re-read the twitter thread and apologized for it in a different reply chain to Pieter.


It is far easier to become a bastard when running a one man business than if you had a team. With a team no one person can take all the credit.


I think you underestimate the human capacity for opportunism/narcissism :p


Here's a recent talk by Pieter - https://youtu.be/6reLWfFNer0

I think it's really good. Probably the best startup talk I've seen in a while.

In my opinion, there are benefits to doing things alone, but you have to be able to learn a lot of things quick, have a lot of available time with few distractions, and be very focused and persistent.

Cons: it's not as fun, and will probably take longer than working with people with specific talents.


*Revenue though, not profit


Not many expenses, though.


Then why not just list the profit?

Typically when I see revenues posted it means the profit must only be a fraction of that amount.


Good point and I agree! I posted revenue first because it’s easier to collect the data.

I’ll be importing costs from several sources (like PayPal, bank etc) in the next few days and adding it to my open revenue dashboard:

http://nomadlist.com/open

Rough calculations is that it’s somewhere from 80% to 90% profit margin pre tax.


I don't know anything about the person in question, but any "profit" number is going to have to be fictitious anyway. Ideally, you make as little profit as possible so that you avoid paying taxes. You want your money working for you rather than going to the government (or sitting in a bank account). This is one of the nice aspects of taxes and tax avoidance -- it provides incentives for companies to continue investing. Anyway, the point is the person could give an impressive sounding number (indicating that they are bad at managing money) or they could give a tiny (or even negative) number. It's kind of lose-lose.

But I agree with you -- anybody posting "I'm making $X/month doing something that seems easy" is usually trying to sell you a book/workshop/seminar (which is where they make their real money).


I agree and observe the same. I honesty do it because I want to show you can build a business without venture capital funding, and do it as an indie (and in my case solo) maker with a strong disregard for hip tech stacks and frameworks.

I sell a book but that’s less than 5% of my income. 95% is business.


It is certainly possible to make it as an indie and solo maker. This has never been in much doubt.

The question is for how long?

What does an an indie maker who has "made it" do next? What do the next decades of their life look like?

Will you ever team up with someone?


In terms of money, if you just save enough and have low costs, it means potential financial independence.

I think the most joy I get is from making, so I will continue that. Money was the goal in terms of me having to pay my bills, but the second goal was always that I just like to make things.

Before websites, I made music and visual graphic art. Making makes me happy.


Let's use a car as an example. Say Peter's biz buys a car and he uses it. Is that an expense? Does the biz make less profit because of that car payment? Or is he just spending profit on it since it's mainly/entirely personal use? Not trying to get into a tax discussion but my point is profit can be massaged and is entirely subjective. Revenue is not. The money came in, or it didn't. Even in the US for single-job W2 employees, tax rates vary even by locality for folks at the same pay rate in the same company. So with identical pay, benefits, retirement savings, state and federal taxes, my personal take home pay is different than the guy next to me because we live in different townships. Same with business. Revenue is the easy number, profit is pretty subjective.

And by definition profit is a fraction of revenue. It can't exactly be more than 100% can it?


Bwaha, revenue can be massaged even worse. There are companies making BILLIONS in revenue, and it all sounds very impressive until you see they are actually burning more money than they are even making. Profit can’t be more than revenue, but it can certainly be negative.


Making billions but spending more is not "massaging revenue." It's being shitty at turning a profit.

Please explain the scenario in which you can take the same balance sheet and use it to show two different revenue figures. You can't. You can easily do the same thing with profit.


You could add in deferred revenue from previous quarters.


Is that what Pieter Levels is doing? Stop moving the goal posts.


I guess it's mostly his living expenses and some hosting fees.


Yep. I spend about $1,500/month to live. Then there's Mapbox ~$500/month, SendGrid ~$500/month, and Linode $300/month. One part-time moderator as contractor $1,000/month, and part-time server guy as contractor $1,500/month.




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