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I work for a publisher that zero ads. We have fast pages with minimal JS. We rolled out AMP purely for the SEO win and saw a huge uptick in traffic.

If Google really cared about performance they’d reward publishers doing the right thing on their regular pages (which would benefit the web as a whole), not just those using AMP.




Yes, this is my exact same take on AMP.

I understand their problem, I understand their solution. I have nothing against their solution.

But I'm freaking out that there's absolutely no way for me to compete with websites that are trafficking everything through Google, even if I create a product that's speed-wise compatible with AMP pages.




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