Funny, I got a terrible offer from eUniverse, the predecessor to LiveUniverse. Maybe that's their schtick?
They wanted to resell my $20 shareware program (a pop-up blocker before pop-up blocking became just a feature). Their first offer was something like 25 cents a copy for each sale over a certain number and $1,500 dollars up front. I stopped returning their emails shortly thereafter.
By the way, this sounds like a very familiar offer. Is the company LiveUniverse?