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>Consumers should be the ones building chatbots to talk to brands not vice versa.

There was a lot of sci-fi ish talk, back in the day, about 'agents' or 'smart personal agents' or thinks like that; where we'd all have a team of semi-intelligent bots that would go off and do things on our behalf.

It's interesting that we kinda have some of this now, but as you say, it's reversed; the agents are owned by the company that is trying to sell us something, so rather than negotiating for us, they negotiate against us.




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