If you're nearing or over 30, ask yourself: have you made any fundamental scientific discoveries, conquered any world-wide empires, or founded any major religions? Many are called but few are chosen. And many of the young think they can. But as Steve covers himself, o cynical one, those are the ones who do.
An appeal to youth's vanity, yes; yet also the absolute true.
And let's not forget that there are people at Apple who actually are changing the world, with the "lame" ipod, the doubted ipad, and (the associated) pixar. That adds credibility; and the branding is also of Apple's identity to itself, for passionate workers, and to attract talent.
An appeal to youth's vanity, yes; yet also the absolute true.
And let's not forget that there are people at Apple who actually are changing the world, with the "lame" ipod, the doubted ipad, and (the associated) pixar. That adds credibility; and the branding is also of Apple's identity to itself, for passionate workers, and to attract talent.