This seems to be a continuation of the "click-bait headline chasing has consequences for publishers" that is slowly playing out.
Advertising revenue that is not aimed at a specific purchase (brand advertising) must be 50% of spend at least - and that's under threat, not just by Daily Mail but Google and facebook cannot control the content they publish alongside
Advertising revenue that is not aimed at a specific purchase (brand advertising) must be 50% of spend at least - and that's under threat, not just by Daily Mail but Google and facebook cannot control the content they publish alongside