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Once upon a time the accepted tradeoff was between quality and cost. Now it is between quality, cost, and convenience. This is why things like bottled water can cost more than fuel. It's also why Apple can charge a premium for it's products (the convenience of "it just works"). People will pay a huge premium for convenience and are also willing to almost ignore quality in some cases (e.g. food).

It seems that if you want to be successful in today's market you have to prioritise convenience. Just consider how many startups are based on the idea of making something 'easier' as opposed to 'possible'.

Unfortunately, convenience is killing us.



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