I think another interesting paradigm is breaking up companies by:
1. embracing technology early
2. chasing technology
3. last movers
Recent examples of last movers that still have been extremely successful have been TJMaxx and Costco, both functioning with very little e-commerce presence. Why does this make some intuitive sense? The first mover has to break ground and if they are successful in applying innovative technologies, they reap the benefits. Meanwhile, several companies chase this innovator, building out similar systems, but these companies are unable to catch the leader, yet still spend a ton in R&D to develop the technology or spend too much acquiring it. Eventually, third-party software is built, commoditizing much of the associated costs. At this point, being the last mover is actually beneficial since the last mover can make the same technological shift without the associated costs that the chasers faced. In 2018, every company pretty much needs cloud instances, notifications, websites, etc. just like companies in the 1970s needed switchboard operators, fax machines, etc. I think its more a question of what companies quickly adapt fundamental new ways to think about an industry than whether the company employs a bunch of developers.
1. embracing technology early 2. chasing technology 3. last movers
Recent examples of last movers that still have been extremely successful have been TJMaxx and Costco, both functioning with very little e-commerce presence. Why does this make some intuitive sense? The first mover has to break ground and if they are successful in applying innovative technologies, they reap the benefits. Meanwhile, several companies chase this innovator, building out similar systems, but these companies are unable to catch the leader, yet still spend a ton in R&D to develop the technology or spend too much acquiring it. Eventually, third-party software is built, commoditizing much of the associated costs. At this point, being the last mover is actually beneficial since the last mover can make the same technological shift without the associated costs that the chasers faced. In 2018, every company pretty much needs cloud instances, notifications, websites, etc. just like companies in the 1970s needed switchboard operators, fax machines, etc. I think its more a question of what companies quickly adapt fundamental new ways to think about an industry than whether the company employs a bunch of developers.