How do y'all feel about start-up "About Us" pages that try to make the company's employees look super cool? e.g., "check out these pics of us rock climbing, dudes!"
Typically, an "About Us" page contains a company description - "here's what we do" - and company mission - "here's why we do it.
If the visitor does not realise what you do or why you do it before they arrive at the about us page then it is unlikely a genuine visitor, unlike a journalist, would hang around that long to visit the about us page or even think about visiting it.
To answer the question, my about us page deals with legal stuff, such as copyrights.
While this may not be a concern for many startups at the moment, while I was job hunting I found the about us page to be very helpful in weeding out companies I should stay away from. I.e. the more bullshit they added in their about us, the less likely I was to investigate further to decide if I should attempt to apply there or not. So maybe something to keep in mind for the future is realize potential customers probably won't care about the "about us" page, and tailor the page more for people who are actually trying to learn something about your company.
I was loathe to respond to the parent, because I didn't want to encourage it.
That said, I can agree with that somewhat, but if I'm buying into a service, I care much, much more about the service I'm paying for than whether or not the founder goes mountain climbing or hang gliding or whatever.
