I'm not entirely sure that the same goods marketed at women as men are meaningfully more expensive for one group or the other. But it is undeniable that there are entire classes of products marketed and produced for female audiences and considered essential that males can disregard completely. One easy example is health and beauty products, and another fashion and accessories.
For example, my shower routine involves a bar of Ivory soap and basic shampoo. For my sister, my mother, my female friends and romantic interests, add conditioners, body washes, face scrubs, and all the associated paraphernalia, which easily triples the cost in dollars, not to mention time and hot water.
For example, my shower routine involves a bar of Ivory soap and basic shampoo. For my sister, my mother, my female friends and romantic interests, add conditioners, body washes, face scrubs, and all the associated paraphernalia, which easily triples the cost in dollars, not to mention time and hot water.