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I wonder if network pressure has something to do with the shift as well. A huge part of Netflix streaming is people watching series/old content in the background. I have definitely been guilty of putting the office or always sunny on in the background and letting it ride while I do casual work.

From a networking perspective that is a terrible scenario vs. users actively engaging with a single new episode of some netflix series.



I'm curious how you know that, is there a study/dataset somewhere that I missed? That would be awesome.




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