thank you for context, and sorry if i sounded snippy in my response.
i was mainly noting the source for markups as we cannot tell you that delta -- it's up to the stores to tell us what they want to charge online. we do want to be as transparent as possible! ("possible" being the operative word here)
No problem at all - thanks for sharing your perspective. It’s helpful to know that grocery stores themselves are responsible for those markups, not because it affects the value that the service creates for me now, but because it impacts how the service could evolve in the future. If Instacart is currently subject to higher-than-retail prices, there’s even more room for it to potentially benefit from setting up its own warehouses, relationships with wholesalers, etc.
i was mainly noting the source for markups as we cannot tell you that delta -- it's up to the stores to tell us what they want to charge online. we do want to be as transparent as possible! ("possible" being the operative word here)