I agree with your point here. Some ideas seem so radically out of touch, that they actually are out of touch. The founder of Intuit once said that 'your competition isn't other companies, but the way things are done now'. Some companies like to invent ideas about what people actually do. Therefore: observe how people spend their time, and make something that makes that better or more valuable. Then you can make sure you're not making something 'actually bad'!
