You Are Not Seth Godin

[carusen]

http://www.twistimage.com/blog/archives/you-are-not-seth-godin/

[RyanMcGreal]

>So, can every brand be Seth Godin?

>The answer is "maybe."

The example of Cory Doctorow building an audience (and hence a market) for his books by giving them away seems to support this optimism. What hasn't changed and likely won't change is that you still need to be good at what you do.

[carusen → RyanMcGreal]

True... very very true.