There is certainly an argument to be made that "feminism" is not the best name for itself, but regardless, that is its name and it certainly is true that that is what feminism is. It is not about trying to get more rights for womyn while ignoring the areas of society where men are oppressed. That's total nonsense and completely ignoring the real problem. But that's not what feminism is. Feminism exists to challenge and ultimately destroy the mental programming we've been subjected to that causes us to assign specific roles and rights to people based on what we perceive their gender to be in the first place. This idea of gender is something that oppresses all of us, male, female or whatever, and feminism is a movement to destroy it. Seriously, that really is what it's about, regardless of the impressions you might get from the name.
If `civil rights' means `equal (to whites) rights for non-whites' and `gay rights' means `equal (to straights) rights for gays', then the civil rights and gay rights movements are both `equalism'.
A group which sees itself as oppressed can't just wishy-washily campaign under a banner of `equalism' if it wants to effect change. It must first identify itself as a group of people with something in common, and which is somehow oppressed according to that something. This way it can articulate the problem it sees, and what needs to change. After that change has come about, then we can all just be equal people.
Ah whoops - that was a mistake. But my point still stands that to advance equality can require that a group organise under the banner of an -ism or of x rights.
