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While I completely agree with you (I am European) I think Apple is pretty US centric (as is Google). When Jobs said that the iPhone was only available in the USA, and most of its audience was probably american too.

So yeah, I think he was talking about the USA. He either didn't know about the rest of the world, or he didn't care about it.



Fair enough: from a marketing point of view what he said sure sounds a lot better than "this is the first phone in the US that's not ...".




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