Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype

[rantfoil]

http://www.digitaldesignblog.com/2008/04/11/ia-summit-2008-do-real-people-really-use-tag-clouds/

[ojbyrne]

It was an interesting deck of slides. For those of you who don't have time to go through them, the answer was "35.08% of users used tag clouds at least once in a while."

[sah → ojbyrne]

In more detail:

3.78% said "All the time"

7.98% said "Most of the time"

23.32% said "Sometimes"

64.92% said "Never"

[chaostheory]

problem with the study: they surveyed consumers about their behaviour instead of observing their behaviour firsthand... a lot of details were missing too, like the demographics of the people they studied. not to mention the prominence of tags differs from site to site

[mixmax]

Some excellent information in there.