I don’t see this being viable. Most people shop with at least a small amount of whimsy. This is why end-caps and samples and grocery store psychology exist. And I think this is a feature, not a bug: there is something satisfying about picking out the right bananas, realizing Brussels sprouts would go well with dinner, substituting ingredients on the fly, etc.
the online shopping experience has none of this, which is why I think grocery delivery has not yet taken over. Food is visual and visceral, and doesn’t lend itself to drop-down menus.
the online shopping experience has none of this, which is why I think grocery delivery has not yet taken over. Food is visual and visceral, and doesn’t lend itself to drop-down menus.