> Cost-wise, they're [Impossible Foods] already comparable with organic beef and there's a clear path to make them cheaper than beef by increasing the scale.
We buy organic ground beef for around $7/lb at Costco. A restaurant I talked with said they pay $11/lb for Impossible Foods "meat". Do you consider these prices to be comparable? Or are you aware of restaurants paying much less than $11/lb?
To be clear, I understand prices of IF will come down—I'm just trying to get clarity on current pricing, since a 40% price difference is material for restaurants.
Once you've established that people are willing to pay a $2-5/lb premium to ensure that their meat is organic, I think another similar premium for non-meat meat is reasonable to call "comparable", especially when the alternative is thousands of dollars per pound.
We buy organic ground beef for around $7/lb at Costco. A restaurant I talked with said they pay $11/lb for Impossible Foods "meat". Do you consider these prices to be comparable? Or are you aware of restaurants paying much less than $11/lb?
To be clear, I understand prices of IF will come down—I'm just trying to get clarity on current pricing, since a 40% price difference is material for restaurants.