In Thinking, Fast and Slow, David Kahneman writes about "peak-end rule" - people tend to rate experiences by their peak level of emotion during the experience, and by the way experiences end.
My takeaway is if you want people to remember an experience positively, what matters is a high peak of pleasure, and to have a good end.
My takeaway is if you want people to remember an experience positively, what matters is a high peak of pleasure, and to have a good end.
These are places where clever metaphors can help.