Are you sure your company is not planning to use this as a utility token. Several companies ICO with this promise. For example Binance (a crypto-exchange) introduced BNB tokens. You can pay with Bitcoin but if you pay for your trades with BNB tokens then your trades cost 50%.
I recently heard of a utility token being scrutinized by the SEC. You need to make sure that the token's price is in line with the utility's economic value. If investors drive the price up to a point where it doesn't make economic sense to buy the token for its use value, the SEC's position is that the Howey test applies.
Not a lawyer, not legal advice, etc. Just heard this on the grapevine, could be false. (But I find it very plausible.)
